A confused client is likely to keep shopping.

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There are so many ways to market and sell your business that it can get overwhelming at times. But with all my years of experience, I learned that the most important thing is to make sure your clients easily understands what you are selling and how much it costs. I have lost clients in the past because I tried to explain myself too much without the proper backup information. A confused client is likely to keep shopping somewhere else.

Here are some tips on how to keep it simple:

1) Describe Yourself : You will want to keep it short and sweet. Describe yourself and what you are about in 1 sentence. Make sure not to use statements like “I am the best” or “I am the most”. You want to show who you are rather than tell them.

2) Use images: Most people are visual and want to see what things cost rather than assume. Provide images next to each cost, and make sure you always have at least 3 choices (Remember, it is in human nature to choose the cheapest so make sure you make a profit with each option).

3) Describe what you will provide: Like I mentioned earlier, keep it short and no more than 3 paragraphs. Clients get bored of reading too much fine print. This may get tricky if you are only providing a service.

4) Vision Statement: Your business’ vision statement should be very clear. This statement can change overtime like mine did. When I began, my mission statement was “We provide opulent florals”. When my business grew into events I changed it to “We create dramatic transformations.”

In conclusion, your bestselling tools are clarity and simplicity. Sometimes I get carried away when explaining my services because I am so excited to talk about them. But this can cause my client to feel that I am trying too hard to get their business and can put me at a disadvantage. So remember: Always keep it simple.

How do you describe your business to clients?

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