What are the top 5 things you need to make a good headline?


Newspaper,First Page

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Just like when I’m a designing a room and want to create something that makes a guest say, “Wow, I want to see more,” I try do the same with the headlines on my blog posts.

Headlines on the web are tricky, though, because they have to both be utilitarian (i.e. being SEO–search engine optimization–friendly) and convey some sort of personality.

I personally would like to try and infuse more humor into my headlines, but sometimes it’s hard to achieve that goal in such a small amount of words. That’s one thing I’m working on, and one thing that belongs on my list of what makes a good headline.

This list is ever expanding, but so far, this is what I have.

A good headline is…

Bottom line: spend a little extra time thinking about your headlines. Since they’re the gateway into your content, and sometimes the only thing people will see, it will be well worth the effort. Oh, and take note: in general I think a good headline only needs one of these things to be considered “good”, but if you can somehow incorporate more than one from this list, even better.

I’d love to hear your tips on what makes a good headline. If you have any examples, please share those too (especially if they’re from your own blog.)