This has become obvious to me since I started answering questions on our Monday Venting blogs.
The top three issues are:
1. How to get clients
2. How to market and promote ourselves
3. How to make money
As we look back on 2010 and begin 2011, here are my top 10 tips for getting clients, based on my own experience:
1. Create a sentence that describes what you do. For instance: “I am Preston Bailey and I am in the business of transforming spaces.”
2. A picture tells a thousand words. Photograph every single work you create. If you are a beginner, create story boards.
3. Your most powerful tool is word of mouth.
Every single guest at any event you do is a potential client.
If possible, get as many names you can for your mailing list, or make sure you leave a very happy client.
4. Treat every event as a showcase by doing your very best. Go that extra mile with service and design. If you say you are an artist, treat this as your “gallery show.”
5. Create at least one design in every event that is so unique, it leaves everyone talking. I call this creating a dramatic statement. This is your signature, something that folks will remember and seek out.
6. Keep a mailing list of all your clients and potential clients. If possible, also keep a list of their birthdays and important dates. This offers you a great way to keep in touch.
7. Make it your business practice to call back all your clients after each event and ask them what you could have done better. This can be your best learning tool, not to mention giving your clients a chance to vent.
8. Do not hesitate to ask a happy client for the names of three of their friends who might be having an upcoming event, and give them a call.
9. Keep in touch with your vendors and banquet managers. Make a verbal agreement with them to recommend each other.
10. Last but not least, you need to work at least two hours a day to get clients. This, without question, should be your number one business practice. There is no question in my mind that if you invest this time, you’ll get your clients.
In tomorrow’s blog, we’ll go over my top 10 tips on how to market and promote ourselves and on Thursday, you’ll get my top 10 tips on how to make money in the event industry.
In the meantime, as usual, if you are having any specific issues in getting clients, please ask me in the comments section and I’ll answer you directly by email. Or, please feel free to add to the list above.