Today, I am interviewing Alexandra Chapa, the charismatic owner of Crystal Icing in Garza Garcia, Mexico. Alexandra was one of my amazing guests at my recent PB and Friends Event last month, and I am pleased to share more about her below. I will be profiling all of my guests in the coming weeks in my Up Close and Personal series.
Tell us a little about yourself and your journey into design.
I’m an architect in love with design and decoration, and my company Crystal-Icing specializes in original design and décor for social events.
What do you enjoy most about being a designer and what do you find is most challenging?
The most enjoyable thing for me about being a designer is to make clients’ dreams come true and to make the events like they imagined or even better, so they can enjoy a memory that will last forever.
What is the most rewarding event that you have ever worked on?
Every event is rewarding for me because each one challenges me to do something and makes me learn a lot, so that every time I work for a future event I can do it better.
What was the most challenging?
The most challenging event was one where the client wanted me to design her event but at the same time she didn’t let me do it completely. It was tough and the result was not good.
What are you most inspired by?
By everything: art, architecture, fashion, nature, people, and social media.
If you could change anything about our industry, what would it be?
People should learn the significance of a professional designer and planner for their important social events, so they can really enjoy them and have a magical memory about them.
What is the best compliment you have ever received from a client?
It is so rewarding to see the way clients enjoy the event, to hear that their family and friends congratulate them about the décor, and to see how happy they are at the end of the event and the days prior.
Have you ever thought of quitting? If so, how did you move through that time?
Yes, sometimes I have thought it wasn’t worth it because of a tough client or something going wrong. Then something good happens with the another client, and it all changes. I realize that not everything its perfect and we can do it better each time.
Can you tell us how you felt about the event as an attendee? What did you like and not like about it? (I promise our technology will be better next time)
At the PB and Friends event it felt like home, and all of the information was very rich for me and my company. It made me believe that my business can be real for a long time. I didn’t like that I was a tired from sitting, and that there was no time for me to be one-to-one with Preston.
What are the three best pieces of advice you would give someone who is just starting out?
I would tell to someone who is just starting in a business that they have to read a lot about the industry now. They have to be organized and learn about pricing. If they do the job with all of their heart, it would worth it.
We all have someone–a client, a friend, a mentor– who challenged and inspired us to go for our dreams. Tell us a little bit about who this person is for you.
The person that challenges and inspires me is a very successful person in his career, has his own business, and is also a part of my family. He encourages me in tough moments so that he unexpectedly pops me a solution when I am having mind trouble with something regarding a client or a business issue. I think it’s necessary to talk with someone that has nothing to do with your business, because their outside perspective helps you to look things from another point of view.