Today in my Up Close and Personal Series, I am interviewing Lisi Korn from Forever Events. Lisi was one of my amazing guests at last month’s PB and Friends Event. I am excited for all of you to get to know Lisi, and as always, please feel free to ask her any questions and share your comments below.
Tell us a little about yourself and your journey into event design.
I originally began my career in the fashion industry. After designing fashion shows and handling production, I began my transition into event design in Miami. Approximately eight years ago I started Forever Events and have been designing events ever since.
What do you enjoy most about being an event designer and what do you find is most challenging?
The most challenging aspect of event design is reaching my own standards. Event designers are their own worst critics! The most enjoyable part of my job is the emotional connection with my clients. Part of my craft is not only sharing my clients’ dreams but making it come to life!
What is the most rewarding event you have ever worked on?
The most rewarding event I’v ever worked on was a wedding with a very young bride. She was barely of age to drink and both her parents deceased. I felt it was my obligation to give her the wedding of her dreams. Although it was one of my smallest productions, it was the most heartfelt.
What was the most challenging?
I had an event where, logistically, everything that could go wrong did. Despite our challenges, we were able to make the best of our circumstances and produce a gorgeous event.
What are you most inspired by?
From the runway, restaurants, movies, to my children’s bed time story books, I believe inspiration is everywhere. As a matter of fact, one of my recent projects came from one of my son’s favorite book. I guess inspiration comes when you least expect it.
If you could change anything about our industry, what would it be?
Our industry could benefit from less competition among our peers. We could really succeed if we supported each other more in our ventures. It would help us grow and become better within our craft. We all have individual strengths and coming together we could provide the client premier service that they deserve.
What is the best compliment you have ever received from a client?
I had a client that wanted me to come and work with him at his company after I designed his daughter’s wedding. He told me I’m the type of person he would like to have on his team. I was so flattered!
Have you ever thought of quitting? If so, how did you move through that time?
There have been a few times I have considered quitting. But, I realized there is still a lot of room to grow, and hardships are just opportunities to refine our skills! I was able to overcome these times by remembering the clients that valued our work and entrusted us with their special moments.
Can you tell us how you felt about the event as an attendee? What did you like and not like about it? (I promise our technology will be better next time).
I loved being able to see an icon in the industry be humble enough to share his ‘oops’ moments with us. Not only was it motivational, but it showed me that we’re in a good path in our industry. I would have liked to learn more about how to prepare my company to grow, internal operations, and employees more on a managerial level.
What are the three best pieces of advice you would give someone who is just starting out?
Top 3 Tips:
a) Don’t be afraid to ask. We’re always afraid that we’re going to sound inexperienced. However, we are consistently evolving, and there are always people willing to help if you’re straight forward.
b) Be honest. In order to be successful, we have to build honest networks of people. The best way to do that is by being honest and genuine yourself!
c) Be patient. Event design is about trust and relationships. Building relationships takes time.
We all have someone — a client, a friend, a mentor — who challenged and inspired us to go for our dreams. Tell us a little bit about who this person is for you.
My dad encouraged me to pursue my dreams whatever they may be. I lost him a couple of years ago and his memory is the fuel that keeps me going and pushes me to be the absolute best in my pursuits.