In our To Do list this week I’d like us to work on giving our portfolio a facelift. Changing and updating our most powerful sales tool should be constantly at the top of our to do list. Here are a few guidelines:
- Make sure you do not have more than 20 images in your portfolio. As your new client views your work, you should be able to impress them with no more than that amount of images. Also remember that a lot of work we find fascinating, your client might not.
- Put the “show stopping” images at the front of your portfolio, but also a few at the end. You want to be able to get your new client’s attention the moment thy start viewing your work, yet also end with a high note.
- I find that the larger the images in your portfolio, the better. Your client should have the experience of wanting to jump into the event you are showing them.
- If you are showing the portfolio of your work online, also make sure these images are crisp and dramatic.
- It’s always great to know your client’s likes and dislikes before the meeting so you can make sure you show them images they can relate to the most. For example if they like the fall, make sure most of the images you show them are fall inspired.
- If your new clients are not responding to the work you are showing them, make sure you have lots of back up images to bring out.
- A picture is worth a thousand words, so make sure you photograph every single piece of work you’ve designed and also photograph many angles of the same object.
Does most of your business come to you via word of mouth or do you advertise? How often do you update your portfolio?