The Secret to Planning Luxury Events


preston Bailey, Preston Bailey's Blog, Kathy Romero, White Tulips, Kathy Romero Smiling on Preston Bailey's Blog

Dear Readers:

Today, I want to let you in on a little secret. I am often asked by planners as well as others in the industry about what it takes to plan luxury weddings and how I am able to keep track of all the things I juggle.

To that, I say that regardless of who your client is or the size of their budgets, the key to success lies in understanding your limits and setting proper expectations both in your personal life as well as in your career.

Much of what we do is extremely emotional for our clients and at times it becomes very emotional for us too; however, we must avoid at all cost to take things personally. The fact that we spend so much time with our clients and their families automatically puts us in a position of vulnerability. In order to make our jobs easier and in order to provide the highest quality of service, we must remember the following.

Know Yourself

Understand what you are truly good at and run with it. If you need help executing a request, ask for help. It will only make you better.

Use Common Sense

Experience is paramount, but using common sense will most likely provide you with the right answers.

Never Say No

Always try to find the solution. Do not pronounce those words unless you have exhausted every possibility. Find solutions.

The Client Is Always Right

I know this is hard to believe but if you put yourself in the client’s shoes and look at things from their perspective, it may be easier to provide them with the outcome and service that they expect. Taking your feelings out of the equation usually does the trick.

Challenge Yourself

Polish your craft constantly. Don’t allow yourself to feel too comfortable. The moment you do, you become less interesting.

Identify Your Fears and Then Face Them

Deal with fears head on. Avoiding them will slow down your path to success.

Be Open To Changes At All Times

Resisting change will take away from your opportunity for growth.

Lead By Example and Do Not Be Led by Fear

This will allow you to see things clearly and will also inspire those around you to become better.

All of the above are traits of a successful planner regardless of the type of budgets for your current projects. It may take some longer than others to achieve the kind of success they want. It’s important to note that things happen for you when you are ready to receive. This I know for sure.

With a happy heart,


Kathy Romero is the Director of Event Planning for Preston Bailey Designs. She shares her thoughts and advice on Preston’s Blog every Thursday.

(Photo Courtesy of Matthew Lee of CLY Photography)