The Love Business: Love Your Clients And Your Work, Preston's blog

(Image via hello bauldoff)

“The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.” – HELEN KELLER.

Helen Keller was a very wise woman, and I think her quote captures what it means to be an artist. Even after all these years, I still love standing just out of sight near the entrance to one of my events as everyone arrives. I love overhearing guests as they walk inside and respond in awe to what they see. Those moments are music to my soul.

It’s also pretty magical when clients fall head-over-heels in love with one of their vendors. Although there are lots of extremely talented folks in the wedding and event industry, only a few vendors can make heartfelt connections with their clients. Doing business with heart is the topic of a new book I’m writing, and every day I see the value of this approach. Having heart when you’re with clients is just as important as having heart when you’re in your studio creating.

Making a genuine connection with a client is a wonderful feeling on a personal level, but it’s also a wonderful thing professionally. Who wouldn’t prefer to work with someone they feel close to and trust? I’ll let you in on a little secret: the easiest way to make long-lasting connections with your clients is to love what you do. If you’re happy and in love with your work and your life, your clients will feel that love. They’ll embrace it and respond in kind.

I apply a similar attitude to designing. If I’m working on a new design, and it doesn’t make me feel anything, I know my clients probably won’t feel anything either. You’re an artist; don’t over think it. If you don’t love something you’ve created, don’t sell it.

Dear Readers, tell me about a heartfelt creation or job you’ve done. I’d love to hear about your successes! I’m also curious if you’ve ever created something you’re not so proud of. I know I have (unfortunately!)

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