If you’ve been reading my blog for awhile, you probably know that I travel a lot. I design events for clients all over the world, and it would be impossible, even in this high-tech age, to do my job successfully if I couldn’t meet my clients in person and see their event spaces with my own eyes. So, not only do I spend a lot of time traveling, I also spend a lot of time thinking about travel, too; I have to consider an event’s location, culture and people every time I sit down to design.
Recently, I stumbled across a wonderful Italian writer I had never heard of: Cesare Pavese. Pavese was only 42 years old when he died, but in his short life he wrote 15 books! He also said this about travel:
“Traveling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things – air, sleep, dreams, the sea, the sky – all things tending towards the eternal or what we imagine of it.”
Cesare is exactly right: that’s travel! But his words are true not only of travel but also of designing. When I read this quote, I suddenly understood why travel has become so important to me over the years: travel opens my mind and helps me be the best designer I can be.
As a designer, freshness and new perspectives are essential. How could I possibly stay fresh and inspired if I was always surrounded by the familiar comforts of home? Getting a little shook up, a little off balace, is like shaking a snow globe: if you want to mix up the snow and see it settle in new places, you have to give it a good shake! Otherwise, it never moves. It stays exactly the same.
When I travel, as Cesare wisely pointed out, the only things I can depend on are “air, sleep, dreams, the sea and the sky.” And those five things are also the secret to creativity! What’s more inspiring than fresh air, good sleep, our dreams, and the beauty of mother nature? I want my designs to be eternal and to make my clients and their guests feel eternal. And so I depend on these five eternal and universal truths.
Dear Readers, what do you think of Cesare Pavese’s words? Do you feel the same way about travel? What inspires you and your work?