Mistake: I Didn’t Listen To My Client

Disappointment woman in red hat on Preston Bailey's Blog

Disappointment woman in red hat on Preston Bailey's Blog

“The most basic of all needs is the need to understand and be understood. The best way to understand people is to listen to them.”

– Ralph Nichols


Dear Readers:

Following my previous blog post on sharing concepts and ideas before being hired, I wanted to let all of you know that I took the advice of the majority and gave a potential client a few of my ideas, before signing a contract.

In today’s blog, I would like to share my experience.  This lovely bride came into the office, accompanied by her mother and friend.  The mother was enamored of my work and so was the potential bride who shared her likes and dislikes with great candor. I was so excited to create this job that I met with my design department and came up with what I believed to be a dream design.

Unfortunately, when I presented my work, the response from the bride was less than enthusiastic. In fact, there was no response at all; silence.

I was floored. What had I done wrong?  We said our goodbye’s and I went back to my notes. It was there that I found my answer. I had done on all of my designs in pink– one of my favorite colors to work with–instead of using the color scheme my bride told me she liked in our original meeting. I was so humiliated and upset that I felt like eating a gallon of ice cream. I had allowed my ego to direct my vision to the point where I ignored my number one rule: I had neglected to listen to my client and give her the design she wanted.

How would you salvage this client?  What do you suggest that I do?





(Photo Courtesy of Pinterest)