Sara responded to Monday’s post about how to make money in the event industry. Here’s an excerpt of what she had to say:
“My husband works in sales and has helped me the most with closing. He says to be ABC: Always Be Closing! … Just the other day I was at lunch with a former client and was sitting next to a girl who had just gotten engaged and was talking about her big day and how she wasn’t sure where to start.
“[I said] ‘I didn’t mean to overhear your conversation, but congrats on your engagement. I’m an event planner in the area. Give me a call. Let’s talk about your wedding!’ … And now I am planning her spring 2013 wedding! That really is how to make money in the business; it’s always when you least expect it! Just like my husband says, ‘Always Be Closing.'”
I love the idea of “Always Be Closing,” and I love this story. Way to go, Sara! It’s true; you should ALWAYS be on the lookout for new clients. You never know when a possible job might cross your path, but when it does, you better grab it! If you don’t — someone else surely will.
Dear Readers, do you practice ABC? Have you ever stumbled across a job like Sara did? Did you grab it? Please share your story in the comments!
Happy Friday, folks. Have a great weekend.