An example of a floral screen– a signature Preston Bailey Design.
You do not want your product or service to become boring. My goddess of reinventing herself is Madonna. Whether you like her or not, she has managed to keep reinventing herself and her brand at least three or four times a decade for over 25 years. Fashion designers are also expected to come up with a brand new collection of designs every season.
The only way to keep ahead in this or any business is to consciously make a choice to work diligently in reinventing your business. Keep the essence of who you are, yet express it differently.
I think it is time to change or re-think your product or services when…
- Other folks start copying your ideas or design. I know some can have a hard time being copied, however, think about it this way (aside from being a great compliment to you) you know you are doing something right when you are being copied.
- You are not making any money. I have had tons of ideas or designs I thought were fantastic on paper, except no one else thought so and they never sold. (My next book should be: Preston Bailey’s Bad Designs.)
- You have a design everyone loves and you do it more than three times. If this is the case, it is time to get rid of it or do it differently. Yes, I have been guilty of repeating the same design over and over until my clients say not again.
- Last but not least, if you are designing or giving a service that you find boring, even if it’s selling, it’s time to change it. We should not be in the business of boring ourselves.
What has kept me going for so many years is the excitement I get when I am trying out a new design, new book or new service. My new creative outlet is writing these blogs. I have never written before and even though my grammar is not sometimes the best, I am having a blast every morning for two hours keeping in touch with you. Thank you very much for reading my thoughts.
If we were sitting having a casual talk, what would be one question you’d like to ask me? (This could be business or personal.) Also, I want to know: How are you currently reinventing yourself or your business?