In today’s media heavy world, getting your name mentioned on televisions, in magazines and on the web is often seen as an essential component of success. Not only does it work to push brand awareness, but it also serves as a way to enhance your business credibility, telling the world that you’re not only an artist, but one editors are interested in profiling.
I remember the first time I was mentioned in print. The article was published in a bridal magazine and the piece came as a result of my calling the editor to introduce myself and checking in frequently. By chance, a florist she booked cancelled, leading to my big break–so to speak.
After receiving quite a few emails asking for my tips as to how to get published, I would like to share a few here on the blog.
I. Start with a newsworthy idea or concept. Do your research to see how your idea is different or what it relates to. What makes your idea or perspective fresh and unique? Why are you the only person who should discuss or profile it?
II. Moving further into the idea of maintaining a unique point-of-view. Think about whether or not you are approaching the editor as a trend-follower or a trendsetter. Fear of taking risks is common, but not all that interesting.
III. Dare to break a few rules. Stop focusing on trends and pay work on developing your own viewpoint and remain authentic to who you are. Years ago, I hit a nerve by admitting that, for me, “more is better.” I said this at a time when people were really holding onto the idea that “less is more.” I still hold my stance. Mother Nature offers lush, bountiful beauty and I enjoy incorporating this into my designs.
IV. Target the right magazine for your ideas. Do your best to find out what is on their editorial calendar so that you can send your pitch or comments at the appropriate time.
V. Be interesting! Ask yourself if your idea would interest you as a reader and why. If you’re answer is “maybe” do not pitch it.
Lastly, don’t be discouraged. I believe “no” always means “maybe” or “not at this time.” Stay respectfully persistent and always look for feedback on how to pitch better.
Today, I would like to hear your thoughts on being published. How did it feel to be mentioned? Did it help your business? Did you feel it was a waste of time?
Photo Courtesy of IMDB