Dear Preston: The Power of Flowers

Preston flowers

Preston flowers

Dear Preston:

While table center pieces are certainly beautiful, most guests don’t even know what flowers are used.  I’d rather spend my money on something my guests will appreciate and remember.

Dear Rach:

I am so pleased that you posted your comment as your concerns are shared by many clients who often weigh the importance of using flowers to enhance their events.  While it’s true they can make up for a large percentage of the overall cost of an event, properly handled and beautifully designed floral arrangements are the most effective way to create a memorable experience for your guests.

In fact, it is not uncommon for me to run into clients I worked with 10-15 years prior only to have them tell me that it was not the perfect meal or the band– but the flowers—that remain vivid in their memory. Now, it is important to note this kind of impact can serve as a double-edged sword, a lesson I learned when I was first establishing myself in the industry.  While working on a wedding, I provided a bride with peonies that were not the shade she was hoping for. I encountered this client twice after working together and she reminded me that I “ruined” her wedding on both occasions.  Ouch.

My romance with flowers has been well-documented over the years, and while I have been accused of creating over-the-top displays, the truth is that selecting flowers is a personal thing, much like choosing a piece of artwork.  Fortunately, the right florist can help to up your “wow” factor with arrangements that will reflect your personality while enhancing the experience of your guests.

The natural beauty, vivid color and signature fragrance offered by an arrangement can inspire a sense of wonder amongst those in its presence and add warmth and depth to a room, which many florists look at as a canvass. It’s no surprise that we take such pride in our work. The simple truth is this: If your guests did not notice your flowers, you may not have had enough of them or you simply used the wrong florist.


Do you think, flowers are all that necessary, in creating a memorable wedding or event?

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