Dear Preston: I Want To Be a Floral Designer, But I Fear Judgement From My Community.


Dear Preston

Dear Preston:

I am a designer who shares your passion for flowers. I dream of one day becoming successful like you, but I live in a very small (and very conservative) town where men are supposed to get “stable” jobs and settle down.  

Design is my passion, but I’m scared to not only not make it, but of the judgement that will inevitably come my way.  And Advice?



Dear Frustrated:

Before I begin, I want you to know that I get you. So does every single designer and florist reading this blog.  Once you have that “bug” to create beauty, there is no turning back.  That’s often a good thing.

Like you,  I also grew up in a very narrow-minded community. The idea of a man doing flowers, well, let’s just say that was not an option. It wasn’t one even for me, that is, until I found myself in need of a job and discovered flowers.When our calling calls for us, we must have the courage to answer.  It is for this reason that I suggest you take the following steps:

The first step in becoming a successful florist or floral designer is action.  You simply must take that first step, Frustrated.  

When I first started, I did the flowers for every single one of my friends who were giving a party. This not only helped me to get my feet wet, but I could not wait to give my own parties to practice my new craft.  Just don’t expect it to be perfect on the first try.  In fact, give yourself plenty of time to learn and grow.  I started very small and “green” as they say, and many years and many horrendous mistakes later, it became my profession.

The next step is to hone your craft by practicing every single day. This is the only way to make your dream a reality, any successful florist and designer will tell you that.

Next, walk before you run.  As much as you admire my success (thank you), remember that it took me over 30 years to get where I am now. Try to create your own by focusing on your own day-to-day progression.  Who knows, if you are diligent enough, you might find your own success five years from now.

Lastly, I want to let you in on a little secret: You are working with flowers, natures most perfect design.  It’s not very often you can go wrong when working with these miracles from Mother Nature.




This is for all of you florists and designers: Please share a little advice with this young gentleman.  How long did it take for you to become a successful florist or designer? Be candid and also share with us all of the hard work you put in to get there.


To Purchase Dear Preston: Doing Business With Our Hearts, Please Click Here.

Photo Courtesy of John Labbe