It’s always incredibly flattering when someone sees my work and they’re able to say, “That’s a Preston Bailey design.” Mostly because they know what to expect: maybe something that’s a bit over the top, with luscious flowers and dramatic spaces.
Years ago, I had a huge aha moment, while standing out in a field of abundant flowers. I remember thinking, “Imagine if I could bring this inside a ballroom–the impact of how beautiful this is–how cool would that be?” Since then, that has always been my goal. Bring the abundance of nature indoors. That is why most of my work is so “over the top” with flowers and nature.
However, that does not mean I cannot create a very simple, clean, understated look. (Even as I’m writing this, I’m feeling disconnected to this idea. I’ve always come from the school of more is better). I am conflicted by the idea of being “versatile.” From a business point of view, it makes perfect sense to be multifaceted with your designs. However from an artist’s point of view, even though I can design many looks, I am much more comfortable designing within my focus and my own perspective.
So, it’s up to you as you set out to create your “trademark” in your design. If you want to follow more than one artistic direction, you should. But if you want to keep your focus, there’s nothing wrong with that either.
Question: Are you versatile with your designs? What design or service direction are you know for? What design direction are you least interested in?