Common Mistakes: Assuming You’ll Get New Clients by Particiapting in an Industry Conference


(Image via Event Solutions)

Last Monday, I spoke at a very exciting business conference in Las Vegas for Event Solutions and I was blown away by the energy and talent that was part of this event.

However, I want to caution you against sites that promote these events with the promise that vendors will get clients if they participate. This, of course, is not always the case.

In my opinion, you stand a better chance of getting clients by taking note of the following:

  • Very important: find out how the conference is being promoted and how many guests they are expecting. Poor promotion means poor attendance.
  • It’s also important that if this is about getting clients, at least 70% of the expected guests are potential brides or clients.
  • If you have a booth among many, you better make sure yours stands out from all the others. In others words, your booth should be a show stopper. This is what will set you apart for potential clients who visit.
  • If you do not have something unique and different to exhibit, I think you should pass. Remember that potential clients are looking for different and, in most cases, affordable (unfortunately).
  • Once you have a client at your booth, make sure you get as much information as you can. This allows you to follow-up or start your potential client file.
  • Everyone likes a small gift. Along with your information, if you include something like a small lovely chocolate for them to take home, they might remember you more than the rest.

Even if you don’t get a client through these conferences, they are a great way of getting your name out there, not to mention perfecting your selling skills.

Have you done one of these industry conferences before? Did you get any clients? Would you do another?