FOR IMMEDIATE RELEASE
Media Note: Digital images of the installation are available. Photo credit to Indra Leonardi. Measurements of the installation in metric are available.
INSTALLATION BY PRESTON BAILEY IN JAKARTA SETS RECORD AND CAPTURES THE IMAGINATION
July 10, 2012 (Jakarta) – World-renowned event designer Preston Bailey unveiled his latest art installation on May 28 at Pacific Place Mall and immediately set a record and raised the bar on large-scale public art.
Officially opened on June 1 and continuing until July 15, 2012, Preston Bailey’s “Dreams Come True” installation will greet visitors to Jakarta’s prestigious Pacific Place Mall. It is estimated that over 1.5 million people will experience the elaborate and imaginative creation over the span of forty-five days.
The economic impact of such an event for the business district is measurable by the increase in visitation to the area and also in projected sales increases for the neighboring businesses.
The “Dreams Come True” installation dominates the central atrium of Pacific Place and consists of two major components – an ephemeral 89’ chandelier of “butterflies” viewed from all levels of the soaring atrium and a hilltop castle with a magical unicorn viewed from the main floor.
Quick Facts on the Chandelier:
- 127,787 individual “butterflies” adorn the Chandelier
- Length of the drop of Chandelier from the ceiling: 226’
- Total height of Chandelier, consisting of three drums: 89’
- Diameter of Chandelier drums ranges from 26’ to 20’ to 13’
- Weight of the Chandelier: 1,298 lbs
Quick Facts on the Castle and Unicorn:
- Dimensions of Castle: 10’ height x 8’ length x 7.8’ width
- Dimensions of Unicorn: 6’ height x 6’ length x 2’ width
- 400 peonies and thousands of crystals adorn the Unicorn
Quick Facts on “Dreams Come True”
- Acknowledged by the Indonesian Record Museum (MURI) for “The Most Number of Replica Butterflies in an Art Installation” with a total of 248,574 pieces
- 327 hours required to produce the installation
- 170 professionals from Reka Citra, Flora Lines and Stupa Caspea
Preston Bailey’s previous installations in London’s Convent Garden, Hong Kong’s Landmark Shopping Center, New York’s annual Macy’s Flower Show, New York Public Library and Taiwan International Floral Expo have attracted an estimated 3.5 million people with each installation lasting an average of six weeks.
Pacific Place Jakarta
Officially opened in November 2007, the 785,000 sq.ft. destination is a unique attraction for its interior design and high artistic value. The destination shopping mall is integrated with The Ritz-Carlton Jakarta, Pacific Place Hotel, The Ritz-Carlton Residences, One Pacific Place Office Tower and Pacific Place Residences. For more information please visit www.pacificplace.co.id or follow on Twitter @ PacificPlace.
Preston Bailey and Preston Bailey Designs
Preston Bailey is recognized as the premiere event designer and taste maker and has more than 30 years of wedding and event experience under the auspices of his namesake company, Preston Bailey Designs. He is best known for his ability to completely transform generic (sometimes no more than a shell) spaces, into opulent, theatrical environments, translating his clients’ fantasies into awe-inspiring reality. His one-of-kind events have attracted such notable individual clients as Donna Karan, Jennifer Hudson, Matt Lauer, Liza Minnelli, Joan Rivers, Uma Thurman, Donald Trump, Ivanka Trump, Oprah Winfrey, Catherine Zeta-Jones as well as members of several royal families.
In August 2010, Preston partnered with Lovegevity Wedding Planning Institute to create the first-of-its-kind online course, which was later adopted by over 2,000 academic institutions. Preston Bailey’s Signature Wedding & Event Design certification program offers students the opportunity to learn the step-by-step process and techniques utilized by this industry pioneer. As a follow-up, Preston launched a Floral Design Course series in February 2012.
Recently announced is a new, signature collection of event and wedding reception tabletop accessories to be launched in early 2013 with Weddingstar.
As an author, Preston has written five bestselling books: Design for Entertaining, Fantasy Weddings, Inspirations, Celebrations and Flowers, which was published by Rizzoli in September 2011 and is already in its second printing. Headquartered in New York City, Preston Bailey Designs is a privately held company and maintains international offices in Indonesia and the Middle East.
For more information please visit www.prestonbailey.com. Follow Preston Bailey on Facebook and on Twitter @prestonrbailey. For further information, please contact:
For Pacific Place Jakarta:
Mobile: +62 816.4822217
Office: +62 21.515.2299 ext 242
For Preston Bailey Designs: