VENTING: WE ARE IN DANGER OF BECOMING OBSOLETE
March 28, 2011
I recently got a letter addressing an issue that I think we can all relate to:
I was told by a bride that she is thrilled to have me do her bouquets and a couple of large arrangements for the ceremony. However, she doesn’t want me to do her centerpieces, as her decorator—I image her interior decorator—can find her Gerber daisies for 19 cents cheaper.
Shame on you, Interior Decorator! I’d like to tell that client that I can get that coffee table you sold her for less!
Whether you are just starting your business or have been in business for a long time, there will always be clients who try to save money by purchasing tablecloths or favors or some other detail elsewhere. Online you can get almost anything delivered to your door overnight, and, often, you can get it at a steep discount. This is great for DIY brides, who are planning their own weddings and are on a very tight budget. However, it poses a huge threat to us – the middle man.
We love what we do because it allows us to explore our creativity, provide a wonderful service and make a profit. But, now, the internet is jeopardizing our ability to continue to do what we love. If this continues, we risk being cut out of the equation altogether.
As I see it, we have three choices:
1. We can continue to allow our clients to make purchases elsewhere and prevent us from earning that profit.
2. We can explain to our clients that we do not separate elements; we sell a complete wedding design that includes every detail necessary to
make their dream day a reality.
3. We can say no, lose the job, and watch that client hire someone else.
I think it’s time that we, all together as one industry, agree on certain standards and present a united front to clients.
What’s your opinion?
Be sure to check back tomorrow for my post on dealing with clients who only want to buy a piece of the pie…