THE KEY TO SUCCESS IN THE WEDDING AND EVENT PLANNING INDUSTRY
August 29, 2011
A good friend of mine recently commented that the wedding and event industry is one of the easiest businesses to get into. The only thing you need is a client who trusts you and wants you to do their event. This goes along with another comment I’ve heard frequently about the wedding and event business: sometimes it feels way too crowded! So much so, that sometimes vendors fear there isn’t enough work for all of us.
Nonetheless, there are some vendors who manage to survive this business, and I think these folks have a few things in common:
1. They love what they do! And they love it so much that I doubt they could stop even if they wanted to.
2. They understand the necessity of charging enough for their services; they know they need to be paid a living wage.
3. They believe in the boundless generosity of the Universe, and they are confident that there IS enough work to go around.
Most of the vendors I count as my friends think like I do. We understand that this is a multi-billion dollar industry, and we know we’re going to have good years and not so good years. The secret, however, is to keep reinventing yourself to the delight and awe of your clients.
Dear Readers, have you ever been outbid by a newcomer to the industry? Do you think the wedding and event industry is overcrowded? In the last six months, have you made a good profit? Please share your thoughts in the comments.