Name Your Price: The Bottom Line
April 5, 2012
I know I talk a lot about money and business finances around here, but it’s just such an important topic. After all, we can’t do what we love unless we can keep our businesses afloat, right?
If you’ve been reading my blog for awhile, you know that even after 30+ years in this industry, I STILL struggle with pricing. I’ve already offered lots of financial advice on this blog, and I standby everything I’ve shared — my tips and ideas are all based on things that have actually worked for me and my business.
But there’s a lot of information out there: you’re reading my blog, you’re reading books on freelancing and running your own business, you’re talking to other vendors, etc… It gets confusing.
So, today I think it’s time to do some distilling. Here’s what it boils down to:
When a client requests a quote, the price you name should make you feel a little queasy. If it doesn’t, you’re not charging enough.
I’ve said it before, and I’ll say it again — clients appreciate artists who know their worth.
Dear Readers, have you ever given a client a quote that made you really nervous? What happened? Did they push back or accept your price without batting an eye?