Kathy’s Blog: Achieving Your Business Goals in 2016


Dear Readers:

I hope all of you are having a great week and finding time to really relax and enjoy your loved ones. As the new year is about to begin, many of us are thinking about the months ahead. With this in mind, I wanted to send you all a little exercise to help as you plan your next moves. It’s important to note that in order to maximize on this exercise, we need to understand what we are selling, our target market, and most importantly the core of what our brand represents.

As you are crunching numbers and detailing your objectives, I would like to also encourage you to think about the following questions:

What Is your beginning of the year strategy? When thinking about goals, it’s not uncommon for small business owners to think in large chunks (i.e. 1-5 year plans), but just as it is important to stay flexible with the event planning and design process, so must we remain open to unexpected changes in our movement as a business. Reviewing our strategy at least twice a year is an effective way to do this.

Focus on just a few priorities and objectives: Very rarely do small business run smoothly when attempting a major overhaul. Break your objectives down into groups, prioritize them and take a step-by-step approach.

Know the value of each member of your team: This one is essential. It is not uncommon for business owners to be so focused on their end-goals that they begin seeing employees as cogs in a wheel instead of paying attention to their real strengths and utilizing them to the greatest benefit of the company, and the employee. Talk with your employees about their passions, backgrounds and skill sets and be open to role adjustments for employees that find they have larger interests and hidden talents and are willing to share them with you and your company.

Don’t be afraid of growth and diversification: It’s easy to always do the same thing and to work under the same expected patterns. However, if you take that route be prepared to see the same results. Growth takes courage. Don’t be afraid to explore other avenues of income and to look for new and innovative solutions within your industry. Perhaps doing this is riskier and time consuming but in the long-run it may result in the most lucrative.

Looking forward to a wonderful and successful 2016 for us all!

With a Happy Heart,


Kathy Romero is the CEO and Head of Global Planning for Preston Bailey Designs. She shares her thoughts and advice on Preston’s Blog every Thursday.


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