Kathy’s Blog: 5 Things All Planners Must Keep In Mind

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Dear Readers:

Today I want to let you all in on a little secret. I am often asked by planners and others in the industry about what it takes to plan luxury weddings. Many times, the main question is “how are you able to keep track of all of the things you juggle?” My answer is this: Regardless of who your client is or the size of their budget, the the key to success lies in understanding your limits while setting proper expectations in all areas of your life, personally and professionally. Much of what we do is part of an extremely emotional process for our clients. At times, it can becomes very emotional for us as well. That said, we must avoid taking things personal at all costs.  Think about it: the fact that we spend so much time with our clients and their families automatically puts us in a position of vulnerability. In order to make our jobs easier, and in order to provide the highest quality of service, we must remember the following.

Know Yourself: Understand what you are truly good at and run with it. If you need help executing a request, ask for help. This is not a weak thing to do. In fact, it is the sign of a leader and it will only make you better.

Use Common Sense: Experience is paramount, but using common sense usually provides us with the right answers.

Never Say No: Always try to find the solution. Do not speak that word unless you have absolutely exhausted all avenues.

Remember The Client Is Always Right: I know this is hard to believe, but if you put yourself in the shoes of the client and look at things from their perspective, it may be easier to provide them with the outcome and service that they expect.  Taking your feelings out of the equation usually does the trick.

Challenge Yourself: Polish your craft constantly and don’t allow yourself to feel too comfortable. The moment you do, you become less interesting.

Identify (and Then Face) Your Fears: Deal with fears head-on. Avoiding them will only slow down your path to success.

Be Open To Challenges At All Times: Resisting change will take away from your opportunity for growth. Stay open.

Lead by Example (Not Fear): This will allow you to see things clearly and will also inspire those around you to become better.

All of these are traits of a successful planner, regardless of the type of budgets you have  for your current projects. It may take some longer than others to achieve the kind of success they want and that’s OK.  It’s important to note that things happen for you when you are ready to receive. This I know for sure.

With a Happy Heart,


Kathy Romero is the CEO and Head of Global Planning for Preston Bailey Designs. She shares her thoughts and advice on Preston’s Blog every other Thursday.

Photo: David Pou

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