DOES ACCEPTING SMALL JOBS HELP OR HURT YOUR BUSINESS?
April 21, 2011
Unfortunately, because of the economy, business isn’t what it used to be. So it’s understandable that we’re willing to take on any client who want to hire us for a garden wedding, reception, or creation of a few bouquets, regardless of how small his or her budget may be. But let’s take a closer look at both sides of this issue, and evaluate whether or not this is a smart business practice.
First, the GOOD news:
1. Even if we don’t make a lot of money on a job, it keeps us working. Every job is an opportunity to practice our designs and/or services. We gain experience and continue to grow.
2. From a more spiritual point of view, we should be grateful for every job we’re offered. My instinct is always to say, “yes and thank you,” to anyone who appreciates what I do and wants to hire me.
3. Every job presents an opportunity to meet other potential clients and exposes us to new possibilities and situations.
Now, here’s the NOT SO GREAT news:
1. Because you’re in the service industry, you need to give cheaper and smaller jobs the same amount of effort that you give bigger jobs. However, if you’re trying to juggle multiple jobs that are bringing in vastly different sums of money, it can be especially hard to give equal attention to all of them. You don’t want your bigger jobs to suffer on account of your smaller jobs.
2. If you’re not meeting your margin and you accept too many small jobs, you’re in danger of not making a living.
3. What’s more, until you take a stand and define a minimum, it’s unlikely your company will ever be offered bigger jobs.
Please understand that if you’ve figured out how to take on jobs of any budget, make a good profit and provide good service, then this is not an issue for you. You don’t have a problem. However, in most cases, clients want everything under the sun, and they want it at minimal cost. Clients should pay for exceptional service and a vendor who is willing to go above and beyond for them — those shouldn’t come cheap.
In other words, don’t sell yourself short!
What do you think?