Designing With Flowers: Sometimes a Present is More Than A Present

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Note: I have given my staff two weeks off for them to enjoy their families for the holidays.  As such, my offices are closed and this is republished post. Live blogging will begin again on January 5, 2015. Happy holidays and a very happy New Year to you all.

Dear Readers:

We all have that one client who is partly responsible for our success, and I am no exception. A few years ago, I had a client, Alan, who was the most generous person. He truly was a giver both professionally and personally.

Every time before Alan sent a gift, he would first send it to us to have it “wrapped” with fresh flowers. Within months, the gift recipients also started contacting us to wrap their presents as well. And so began my business, as these were my very first clients at Preston Bailey Designs.

We often think we already have the right formula in order to get new clients, but in fact no one ever really knows. My rule is very simple: if you want new clients, and or editors, to show your work or another business possibility, just try saying it with flowers. The more unique the flowers, the better your chances.

The idea of adorning presents with flowers may seem a bit like gilding the lily. But this, I suppose, was my first exposure to “more is more”.

Please tell me what you think. Is just the present enough, or do you prefer both?



(Photo Courtesy of John Labbe)

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