Dear Preston: Attracting Clients With Big-Bucks
November 1, 2016
My question is quite simple; If I were to join the online course that you began last week, would I be able to get the same high-end clients that you have?
Excellent question, I think there are two elements, which are essential to attracting clients with the big-bucks.
- Many years of experience and hard work;
Yes, It is true that it has taken me over 36 years of trial and error to be in a position to attract clients with larger budgets. The good news is that I had my very first high-end client within ten years after I started my business. If you are lucky, you might even get one sooner.
- One needs to provide, A service, product, or designs that are different. Most hi end clients are constantly in the market for designs never seen before.
I assure you that creating designs that are very different and unique is easier said than done.
I can’t tell you, how many designs that I have shown to the former clients, that they hated.
However, I continue to push myself to the limits of creating something different each time even if these designs sometimes do not sell.
In my recently launched PB Protege Masterclass, I have tried to share many of the mechanics that we at PB Design have used to create many floral statements. We also addressed the delicate issue of pricing. I am still a firm believer that we should all be paid properly for our services, there is no reason that we should be working for free.
I have created the format of the online PB Protege Masterclass with the intent of pointing you in the right direction but I can’t show you the way. In the end, you have to work on finding your own way, as you pave the way in creating your own business universe.
Could you please share with my “curious” reader, how long it took you to attract your first high-end client? And how did you do it?