Behind-The-Scenes: An Open Letter To My Protege Attendees


Dear Readers:

Today, I wanted to write an open letter to all of the wonderful, interesting, talented and candid attendees who joined myself and my staff last week for Designing With Flowers, my first course in my new PB Protégé Program.

To say this was a wonderful experience for myself and my staff would be an understatement. I was truly overwhelmed by the passion and dedication found in this group.  My only regret is that I was not able to spend the fifteen minutes alone, face-to-face,  with all of you.  For this, I want to say I am truly sorry. I want to thank those of you  I did not meet with for graciously allowing me the opportunity to reach out to you by phone.

Initially, I intended to keep this class small, twenty people maximum, but after I received such a strong response to the course, I decided to make room for as many of  those who wanted to come as I could. Ultimately, I decided that teaching was more important than slipping away the second day.  I hope you will all forgive me.

I have received so many wonderful emails regarding this course and I want to let you all know that your response has been truly one of my greatest blessings. When I decided to do this project, I hoped to offer a course that would not only share our design secrets, but also pull back the curtain, so to speak.  Though I have been in this business for nearly three and a half decades and have enjoyed some humbling successes (and lows), I am first and foremost a designer and I have not forgotten what it felt like to be at the beginning of my career, trying to learn the ropes and balance a business with a passion for design.  I would have loved to have had behind-the-scenes access at a design house and been given the opportunity to ask as many questions as I needed to in order to get the answers that would help me to get to the next level.  This is what I hoped we were able to provide all of you.

I have always been someone who prides myself on learning from my mistakes and it is with this in mind that I would like to ask all of you an important question: What could I have done better?  Please don’t be shy in letting me know. These courses are for you, my colleagues, and I want to make sure that I do the best possible job I can.




Photo Courtesy of Peter Joe DiPilato

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