AVOID LIFE’S DISTRACTIONS AND STAY FOCUSED ON YOUR CREATIVE WORK
June 23, 2011
Working in the wedding and event industry or in any creative field means creating. Your art should be your number one priority. Unfortunately, we have a lot of other responsibilities. So how do you juggle running a business with making art?
The first thing to remember is that your designs are your business. They go hand in hand. Running your business smoothly is absolutely essential, but without a great product, there’s no business to run.
It took me a very long time to realize that having a clear creative vision applies not only to designing beautiful events but also running a successful business. One of the biggest mistakes I ever made was focusing solely on doing what I loved. I should have focused more on learning how to sell my work. (This is a pretty common mistake among us creative folk! We aren’t exactly known for being the best business men…)
Solution? We need to learn how to love running our businesses as much as we love creating them.
I’m still learning how to do this well, but one thing I have figured out is that I MUST devote at least three hours every day to nurturing my creativity.
Balance is key. When I’m not traveling, I try to keep a pretty strict schedule:
5:30 to 7:00 AM – Exercise and meditate.
7:00 to 9:00 AM – Write the day’s blog post and journal.
9:00 to 9:30 AM – Leave my home and get to the office.
9:30 to 10:00 AM – Address any pressing calls and/or emails, especially those that might be stressful. I don’t want them hanging over my head all day.
10:00 to 12:30 PM – Meet with either my book editor or my design team to discuss current projects.
12:30 to 1:30 PM – Eat lunch at my desk.
1:30 to End of the Day – Meetings, meetings and more meetings!
The secret is recognizing that YOU are responsible for how you manage your time. Set (and stick to!) a schedule that allows you ample time to work on your business AND your creativity.
Readers, I’d love to know what your daily schedule looks like. How do you keep your creativity alive while simultaneously running a business? And what part of your business takes up the most time?